Exciting news for UAE cinema-goers! The Barbie movie is hitting theaters sooner than expected, as a new release date has been announced.
While the global release of the movie was on Friday, July 21, Dubai fans had to wait a little longer.
Now, with approval from the UAE Media Council, the film is set to be screened a couple of weeks earlier than its rescheduled date of August 31. Excitingly, Vox Cinemas, Roxy Cinemas, and Reel Cinemas have announced that the Greta Gerwig-helmed movie will hit the theaters on Thursday, August 10, 2023.
Barbie movie UAE new release date
Barbie enthusiasts in the UAE can mark their calendars for Thursday, August 10, 2023, as the day to dress up in their finest pink attire and head to the cinemas.
“The UAE Media Council has granted the Barbie movie the approval to be screened in the UAE’s licensed cinemas after completing the necessary procedures in line with the standards of media content and the UAE age classification,”.
Barbie was originally planned to be released on July 20, in sync with the global release. However, last month, cinema websites in the UAE unexpectedly updated the screening date to August 31.
Since the unveiling of Greta Gerwig’s Barbie film last year, a cultural phenomenon known as Barbiecore has surged worldwide, resulting in a shortage of pink paint in many places. The movie is already generating substantial buzz on social media, with fans globally sharing spoilers, expressing their excitement with a nostalgic sighs in pink. Barbie has undeniably become ingrained in the global consciousness, making it quite challenging to escape discussions about it unless you choose to avoid social media altogether.
So, what’s the Barbie movie about and why is it so popular?
The lead role in the movie is portrayed by Margot Robbie, while Ryan Gosling plays the character of Ken, her counterpart. The film’s cast also boasts other renowned actors, such as Will Ferrell, Emma Mackey, and Michael Cera.
The story revolves around the well-groomed blonde doll as she bids farewell to her vividly pink Barbie Land and embarks on a journey to experience the real world. Watch the trailer here:
The film’s marketing gets an A+
Produced by Warner Bros. Discovery and backed by a whopping $100 million marketing budget, Barbie enjoyed a significant boost from over 100 brand collaborations from Pinkberry frozen yogurt to a special promotion with Airbnb that granted lucky winners the opportunity to stay in Barbie’s iconic Malibu house.
Go ahead. Google “Barbie” right now, and watch your search page explode in pink fireworks. Such a lavish display certainly comes at a high cost, requiring a significant amount of financial resources.
The screenwriters know how to use the power of nostalgia…
One of the reasons people are eager to watch the movie in theaters is the iconic connection the Barbie toy holds to their childhood. Witnessing Margot Robbie donning Barbie’s classic black-and-white swimsuit in the early trailers evoked excitement and nostalgia for many.
Barbie remains a quintessential toy that holds a special place in many young girls’ hearts, and it continues to be one of the cherished toys given to young girls, symbolizing fond memories and a sense of timeless playfulness.
A recent video surfaced of a colossal Barbie near the Burj Khalifa in Downtown.
The video featured a massive Barbie doll still enclosed in her distinctive Mattel packaging. She was elegantly dressed in a black-and-white striped jumpsuit, donning sunglasses and high heels.
The Instagram post shared by Eye Studio showcased the iconic doll gracefully stepping out of her packaging. The caption humorously read, “Hi Barbie, are you looking for Ken?”
While you are waiting for the Barbie movie release in the UAE, here are some of the perfectly pink cafes in Dubai to indulge in breakfast with your girl gang.